Market Strategy

L.E.K. helps companies plan and execute highly successful strategic marketing initiatives. Our clients gain a deeper understanding of their customers' needs, as well as more accurate segment and product valuations. Armed with this knowledge, they are better positioned to leverage these insights and develop innovative yet practical marketing strategies. We offer:

Customer Insights
Systematic examination of customer behavior that enables clients to make fact-based judgments regarding their pricing, product mix, service offerings, and distribution channels.

A manufacturer of media products asked L.E.K ... more

Customer and Product Profitability Analysis
Comprehensive analysis of customer, sales, and segmentation data, helping clients fine-tune their profitability benchmarks, improve their marketing resource allocation, and identify and modify underperforming lines of business.

L.E.K. worked with a leading publisher ... more

Market Strategy Development
Actionable plans that leverage clients' strengths and position them for success when preparing to introduce new products, regain share, or grow a particular market segment.

Through in-depth interviews with corporate travel managers... more

 





Dan Schechter
“Our recommendations are based on seasoned experience to ensure strategies are as practical as they are innovative
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Stuart Jackson
“We are about applying in-depth research and creative ideas to critical threats and opportunities. We help our clients uncover the keys to profitable growth in their industry and show them the actions needed to deliver dramatically improved results.”
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Chris Rule
“L.E.K. is strategically organized to tackle tough issues very quickly and with short lead times.”
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Jeremy Wheatland
“We are committed to helping clients and are not fazed by the deadlines and organizational constraints within which they operate.”
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Jonathan Simmons
“We focus on addressing the key strategic issues facing our clients, backed by hard facts, thoughtful analysis, and tailored solution definition.”
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Sue St. Sure
“We bring the frameworks, data and insights developed from many years of experience as well as hundreds of projects with clients facing similar situations. This experience is combined with an ability to carefully listen and understand the client’s needs.”
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Dominic Miles
“We provide an extraordinary depth and breadth of industry experience that we harness when helping companies make vital business decisions.”
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Nicole Mooljee Damani
"L.E.K. is a trusted advisor to leading businesses globally. Our commercial, hands-on approach provides actionable strategies which our clients value."
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Florian Funke
L.E.K. develops pragmatic recommendations that provide clarity and confidence in decision-making.
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Massimiliano Rubin
"We are fully committed to designing and delivering innovative solutions that bring measurable benefits to our clients."
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Carol Wingard
"Our ability to develop clear, fact-based insights in rapidly changing markets ensures that our clients develop and implement truly value-maximizing strategies."
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John Westwood
“Our unique combination of experience and insight, paired with up to date facts, ensures that our clients receive advice that sets them ahead of the crowd."
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John Thomas
“We provide a unique combination of industry experience, rigorous analysis of all the available facts, a disciplined approach to project management, and an unwavering desire to ‘get it right’.”
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Eileen Coveney
“We leverage our experience and a fact-base of information and innovative analysis to guide critical decisions.”
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Alex Vadas
“Our consultants provide greater certainty through transparent, fact-based, decision making. Our recommendations are practical, data-driven, and actionable”
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Martin Graf
"L.E.K. works with clients to unlock value and transform their businesses through superior analysis and strategic recommendations driven by deep experience and rigorous, fact-based analysis."
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Andrew Rees
“We work closely with each client to thoroughly understand their challenges, objectively analyze their options, and develop practical solutions.”
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Simon M. Barrett
“We use analysis and reason to generate new insights, test alternative hypotheses, and identify the best path forward.”
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Kenneth Graves
“We strive to develop long lasting relationships with our clients that are based on trust, candor, a deep understanding of their business, and consistent delivery of high value.”
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Remy Ossmann
“Our uncompromising analytical approach and business ethics are the key to meeting our clients' needs and winning their trust.”
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Maria Palm
“We focus on being responsive to our clients’ needs and firmly believe that project definition is a crucial step in delivering an actionable solution.”
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Frédéric Dessertine
"L.E.K. brings in-depth experience and exceptional analytical resources to its global client engagements."
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James Leibert
"L.E.K.'s differentiating edge is its ability to quickly and accurately provide companies with the information they need to make their most critical business decisions."
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Peter Walter
"Our global reach and depth of local experience allows us to help clients understand the complexities of international opportunities and challenges and reduce uncertainty around crucial business decisions."
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David Ogilvy
We present novel solutions and insights that enable our clients to outbid, outperform and outlast in their markets.
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Anotai Adulbhan

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Jonathan Piper
“We provide the structure, fact base, industry expertise and objective advice that our clients need to address their critical business issues and create shareholder value.”
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Neil Bindoff
“L.E.K. provides tailored analysis of and insights into each client’s situation, while remaining focused on the highest value commercial issues.”
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Michel Brekelmans
"Our clients are constantly looking to grow their business, improve performance and make tough and high value investment decisions. As a trusted advisor we support them through detailed research and analysis and help identify and develop the most attractive solutions, recommendations and business plans."
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Alberto Fumo

“L.E.K. excels at addressing clients’ most complex commercial challenges, applying the highest quality of analytical support to deliver the right commercial answer in the shortest possible timeframe.”
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Joan Kim
L.E.K. spans the full spectrum for our clients - from the high-level strategic thinking to the deep-dive analytics to the granular tactical details - to ensure that our recommendations are real, validated, and actionable.
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Marc Kozin
“L.E.K. gets to the heart of client challenges with clear, objective, and rigorous data. We provide greater certainty that enables rapid decision-making, with full buy-in and pinpoint focus on value creation from start to finish.”
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David Ferrarin
We apply a high quality analytical approach to deliver strong commercial insights that enable our clients to respond to their most pressing needs in actionable ways.
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Andrew Allum
“L.E.K. brings certainty to clients by combining expert, creative research, innovative analysis, and depth of industry knowledge.
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Geoffrey Parkin
“L.E.K. works with clients to reduce the level of uncertainty surrounding business decisions, giving management the confidence to act decisively and rapidly, thereby accelerating performance improvement.”
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David Danon-Boileau
We provide in-depth analysis on the most challenging business problems, delivering innovative and value-creating solutions for clients.
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Clare Chatfield
"We help clients break away from pre-conceived notions of what is likely or possible, reduce uncertainty, and enable them to more rapidly push forward in key decisions."
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Thilo Henkes
"We provide a flexibility in approach that is custom tailored to our clients' needs and we apply rigorous analysis, industry experience, and creative thinking to help our clients find practical solutions to their most critical issues."
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Paul Jowett
“L.E.K. takes a customized approach to every problem. We assume every client is unique, and that everything could change or be different at any point in time, leading us to focus on primary research rather than preconceived theories.”
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Adrian H. Gibb
“We help our clients act with confidence to achieve the best available outcome and measure progress in achieving that outcome.”
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Nick Holder
“We rely on a fact-based and collaborative approach that maximizes our value contribution and our client's ownership of strategic decisions.”
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Mike Trenouth
“Our focus on deriving the answer from the base data ensures that the solution has the greatest possible level of certainty, particularly in a world where business models and market dynamics are changing rapidly”
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Bob Neapole

“We instill the confidence our clients need to move forward because we take the time to understand fully their needs and address their issues with pinpoint accuracy.”
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Andrew Scott
“We do everything in our power to adjust how we work with a client to meet their needs because we know that one approach simply does not work for everyone.”
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Francois Mallette
“L.E.K. combines industry knowledge, a pragmatic process approach and sound commercial judgment that helps clients to clarify the issues and find workable solutions.”
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Dan McKone
“We ‘clear the clutter’ and help our clients see the answer for themselves… specifically, we use sophisticated analytics to take the complexity out of difficult decisions.”
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Pierre Jacquet
“We are driven by a total commitment to quality delivery focused on our clients' interests.”
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Ian Kay Tzeng
L.E.K.’s deep expertise, rigorous analytics, and collaborative and highly efficient teams allow us to provide the strategic insights needed in rapidly changing markets. When others deliver theories and random data, L.E.K. offers practical, evidence-based strategies to succeed in the toughest industries.
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Robert N. Rourke
“We are experts at conducting robust research and analysis on the key drivers of business decisions and understanding how to optimize resources based on opportunity, timing, risk and organizational capabilities.”
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Bill Frack
“We disaggregate critical business issues into their fundamental questions, which we evaluate and address with comprehensive data and insightful analysis.”
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Martin Pilkington
"Through exacting analysis and strategic insight, we reduce the uncertainty around client's major business decision, closing the gap that must finally be bridged by commercial judgment."
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Stuart K. Westmore
“Our clients value the fact that we bring industry expertise, extensive project experience and the ability to access the latest thinking and trends from markets worldwide.”
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Andrew Kutter
“L.E.K. will not stop until the job is done. We are committed to helping our clients and are not fazed by the deadlines and organizational constraints within which they operate.”
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Bret Masterson
"At L.E.K. we provide fact based answers to clients' most pressing business issues. Our work focuses on getting the right answer at the right time and in the right manner to help our clients succeed."
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Christof Huth
“L.E.K. provides clients with comprehensive and thorough analyses performed with a global dimension. We do this in a very responsive, hands-on manner.”
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Bob N.D. Lavoie
“Our goal is to work in partnership with our clients to clarify decision making and drive action by providing sound analytics, creative thought leadership, and practical, seasoned experience.”
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Ben Faircloth
“L.E.K. sets the bar for quality incredibly high, combining considerable analytical resources and industry experience with a hands-on engagement style to deliver exceptional results for clients.”
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Jonathan Sparey
"L.E.K. helps companies accelerate the development of their business with a combination of robust analysis and deep commercial experience. We see our role as stimulating, inspiring and challenging our clients in the search for superior performance."
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Larry M. Verge
“L.E.K. excels in making the complex simple; the theoretical practical; the controversial consensual. Our greatest value comes from giving organizations the strategic clarity to act with confidence and vigor.”
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Joanna Gremouti
“L.E.K. applies rigorous, data-based evaluation of clients’ issues objectively and without any preconceived ideas.”
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Steven Rosner
“L.E.K. provides great insights and a rigorously supported, flexible approach tailored to each client’s unique needs.”
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George Woods
“L.E.K. brings to bear the critical information that enables clients to make informed strategic decisions. Often this involves really ‘getting our hands dirty’ to uncover the truth, and more often than not debunks conventional wisdom.”
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Nurry Hong
L.E.K. provides our clients with clarity and confidence in direction by combining our wealth of industry experience with data-driven solutions that are practical and pragmatic.
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John Seaston
“We are about helping the client, solving the problem, delivering value, and developing long term relationship – not about securing the next engagement.”
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Andrew Hone
We support our clients’ most critical decisions through the application of a rigorous, fact-based analytical approach.
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Lisa M. McIntyre
“We ensure we understand our clients’ most critical issues and bring to bear the most current data and analysis combined with over two decades of hands-on experience.”
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Peter McKelvey
“We apply a combination of sector experience, primary research and analysis, strategic thinking, and seasoned judgment to inform critical business decisions.”
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Simon Horan
We provide a tailored approach, underpinned by a commitment to fact-based rigorous analysis and helping our clients deliver results.
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Giovanni Calia
Giovanni Calia is the head of L.E.K.’s Milan office. He has over 17 years of consulting experience in strategy and business redesign, both domestically and internationally.
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Eilert Hinrichs
"We pride ourselves on doing whatever it takes to reveal the crucial facts and trends associated with the most critical business issues. In doing so, we help our clients to achieve complete confidence in their decision-making."
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John I. Goddard
“The quality of our analysis and our commercial perspective sets us apart from others in our industry.”
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Colin Farmer
“Rigorous research and robust commercial analysis underpin our advice, which we strive to make practical, actionable, and relevant for the needs of the client.”
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David Barrow
“We combine rigorous data gathering and analytics with deep industry expertise to provide a structured link between facts and critical decisions.”
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Iain Evans
“Our strategy, consistently applied throughout the world, has been to create an unrivalled deductive capability that can provide our clients with the highest level of certainty around their most critical business decisions.”
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Tobias Schmitz
We develop recommendations based on broad industry experience, detailed research, and in-depth data analysis to help our clients cope with critical commercial challenges, to reduce uncertainty around strategic decisions, and to maximize the value of their operations.
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Ken Chen
"I believe L.E.K.’s clients appreciate our rigorous, primary data-driven approach because it helps them make important decisions more confidently."
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Owen Hazell
Our approach is tailored to each client’s specific commercial requirements and is grounded in a detailed understanding of their markets, data and performance.
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Alan Lewis

L.E.K. employs the latest research tools and techniques, coupled with robust analytics and process to build the foundation from which to distill insight, from even the toughest questions.
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Neale Jones

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Jamil Satchu

"L.E.K. brings together hard-hitting research and analytics, deep industry perspectives and an understanding of the realities of a client's organization to deliver fact-based recommendations. Our collaborative working-style results in successful, high impact implementation."
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Leon Schor
“Our experience allows us to gather and interpret data that is critical to making good decisions. As a result our answers are precise and forward thinking and not a snapshot extrapolated from a rear view mirror that tells you how things were.”
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Florian Dehne
"L.E.K. helps our clients make the right business decisions by combining facts and data, rigorous analysis, and deep sector expertise."
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Serge Hovsepian
“We have no preconceptions and work hard to find the most appropriate information, leading to the most insightful analysis - and we share this honestly with the client.”
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Paul Matthews
"L.E.K. develops strategies for manufacturers by integrating operation and supply chain management best practices. As a result, our clients develop a competitive advantage which in turn creates massive value for shareholders."
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Tip Kim
“We uncover crucial facts and data, apply in-depth industry experience, and combine them to develop actionable recommendations and strategies.”
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Chris C. Kenney
“We arm our clients with the most critical strategic information and we work collaboratively to translate that information into the most value-creating decisions and actions.”
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Karin von Kienlin
“We recognize that there are usually alternative courses of action. We help clients identify their best options."
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Lucas Pain
L.E.K. helps our clients address critical strategic issues through a data driven, collaborative approach that results in practical solutions for creating value.
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Peter Debenham
"We help our clients, both corporate and financial investors, to pinpoint clearly where value creation opportunities exist and how to unlock them."
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Simon Glucina
"By engaging closely with management teams and conducting extensive primary research, L.E.K. reveals new perspectives on businesses’ most pressing concerns."
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Jay Desai
"L.E.K.'s strategic alliance with Universal Consulting in India brings together two firms that are highly aligned across services and industries and integrates UC's business expertise in South Asia and the Middle East with L.E.K.'s global reach."
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Achieving Strategic Market Position to Create Shareholder Value
A discussion of Strategic Market Position - a key discriminator in top  performing companies’ ability to segment their markets to create competitive advantage and increase shareholder value - which is explored in Stuart Jackson's upcoming book, Where Value Hides (Wiley, November 2006). 
Read Executive Insights



For more information, please email us at marketingsales@lek.com
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