Like their counterparts in the retail industry, media and entertainment (M&E) companies are experimenting with different strategies to engage with consumers via social media. The crossover between traditional M&E marketing channels and the social web is clear: Consumers rely heavily on social media for recommendations on M&E purchases. To understand which M&E companies are leading in social media and what strategies they use to outpace competitors, L.E.K. Consulting asked consumers to name companies with the best social media presence and explain what sets them apart from others.

What’s the life cycle of a social network? With 63% of consumers logging on to social networks at least once a day, there’s no doubt these sites are key to companies’ customer engagement. But businesses are faced with a dizzying array of choices when trying to focus their efforts. L.E.K. Consulting has identified which social platforms are critical now and predicted to grow in the future, providing a primer on tools to invest in and ones to avoid.