L.E.K. Consulting

Consumer Products

Developing a strong consumer brand can be slow and expensive, but if done well it can deliver enduring growth and returns many times those available to undifferentiated competitors. L.E.K. helps consumer products companies by improving the value and relevance of their brands to consumers. We uncover unmet customer needs and neglected consumer segments. The result is insights and ideas to help our clients to optimize their brands through the best possible combinations of product features, service offerings and pricing for targeted customer segments.

L.E.K. has a deep understanding of the many challenges consumer products organizations face in today’s global economy. We apply our industry expertise and worldwide resources to help companies launch and revitalize products and portfolios. For example:

We assess brand strength and potential for extension.
A beverage company undergoing operational changes asked L.E.K. to assess the health of their brands... more

We help clients manage their brand portfolio more effectively.
A global food company was struggling with brand proliferation and redundancy, which was hampering category and brand growth... more

We provide up-to-date assessment of the China market.
We assisted an international athletic footwear and apparel supplier in comprehensively understanding the Chinese market...more

We help overseas clients to develop actionable US market-entry strategies.
A leading European handbag brand owner asked L.E.K. to develop an actionable US market entry strategy...more

We help international clients seeking US acquisition opportunities
L.E.K. worked with a diversified and rapidly growing global food and beverage company to review the most important trends affecting...more

To uncover and create new opportunities, and assess and mitigate potential risks, clients turn to L.E.K. for assistance in addressing the full spectrum of consumer products specialties, including:

Fast moving consumer goods
Consumer durable
Food and beverage
Luxury goods

Colin Farmer
“Rigorous research and robust commercial analysis underpin our advice, which we strive to make practical, actionable, and relevant for the needs of the client.” more

Dan McKone
“We ‘clear the clutter’ and help our clients see the answer for themselves… specifically, we use sophisticated analytics to take the complexity out of difficult decisions.” more

Alberto Fumo
“L.E.K. excels at addressing clients’ most complex commercial challenges, applying the highest quality of analytical support to deliver the right commercial answer in the shortest possible timeframe.” more

Geoffrey Parkin
“L.E.K. works with clients to reduce the level of uncertainty surrounding business decisions, giving management the confidence to act decisively and rapidly, thereby accelerating performance improvement.” more

Neale Jones
more

Jamil Satchu
"L.E.K. brings together hard-hitting research and analytics, deep industry perspectives and an understanding of the realities of a client's organization to deliver fact-based recommendations. Our collaborative working-style results in successful, high impact implementation." more

Helen Chen
“L.E.K. invests the thinking and the heart to get to the right answers for our clients, helping them see through the fog and make the best decision possible.” more

Remy Ossmann
“Our uncompromising analytical approach and business ethics are the key to meeting our clients' needs and winning their trust.” more

Robert N. Rourke
“We are experts at conducting robust research and analysis on the key drivers of business decisions and understanding how to optimize resources based on opportunity, timing, risk and organizational capabilities.” more

John I. Goddard
“The quality of our analysis and our commercial perspective sets us apart from others in our industry.” more

Tobias Schmitz
We develop recommendations based on broad industry experience, detailed research, and in-depth data analysis to help our clients cope with critical commercial challenges, to reduce uncertainty around strategic decisions, and to maximize the value of their operations. more

Alan Lewis
L.E.K. employs the latest research tools and techniques, coupled with robust analytics and process to build the foundation from which to distill insight, from even the toughest questions. more

Larry M. Verge
“L.E.K. excels in making the complex simple; the theoretical practical; the controversial consensual. Our greatest value comes from giving organizations the strategic clarity to act with confidence and vigor.” more

Bob N.D. Lavoie
“Our goal is to work in partnership with our clients to clarify decision making and drive action by providing sound analytics, creative thought leadership, and practical, seasoned experience.” more

Andrew Rees
“We work closely with each client to thoroughly understand their challenges, objectively analyze their options, and develop practical solutions.” more

Bob Neapole
“We instill the confidence our clients need to move forward because we take the time to understand fully their needs and address their issues with pinpoint accuracy.” more

Paul Matthews
"L.E.K. develops strategies for manufacturers by integrating operation and supply chain management best practices. As a result, our clients develop a competitive advantage which in turn creates massive value for shareholders." more

Stuart Jackson
“We are about applying in-depth research and creative ideas to critical threats and opportunities. We help our clients uncover the keys to profitable growth in their industry and show them the actions needed to deliver dramatically improved results.” more

Owen Hazell
Our approach is tailored to each client’s specific commercial requirements and is grounded in a detailed understanding of their markets, data and performance. more

Ken Chen
"I believe L.E.K.’s clients appreciate our rigorous, primary data-driven approach because it helps them make important decisions more confidently." more

Jon Weber
"Our answers are direct and practical. It is important that our recommendations can be quickly converted into actions that create value for our clients' businesses." more

Executive Insights: Why Costco and Other Warehouse Club Retailers Matter
In L.E.K.'s Retail and Consumer Products practice, we see the difficulty that some CPG companies have succeeding in the warehouse club channel - specifically with Costco...

Executive Insights: Will Walmart Hold on to Share it has Gained During the Recession?
L.E.K. Consulting’s most recent survey of U.S. households indicates that consumer spending has ceased its plummet and has been relatively flat since April 2009...

Executive Insights: Surviving and Ultimately Thriving Through This Recession
Recent L.E.K. analysis demonstrates that exceptional management teams take a more holistic approach to both survive in the short-term and be well-positioned to...

Related Publications

For more information, please email us at consumerproducts@lek.com.