Consumer Products

L.E.K. brings global expertise in the consumer products industry with a firsthand regional perspective to help companies succeed in multiple geographies - Strategy, Mergers & Acquisitions (M&A), Shareholder Value Management, Operations & Organization, and Marketing & Sales. A snapshot of tailored offerings for CPG clients follows:

Service	Sample Service Components
Customer Insights	Consumer segmentation Consumer attitudes and behaviors Brand perceptions Customer experience and satisfaction Emerging trend analysis Customer profitability and prioritization
Growth Strategy	Strategic planning New products and services Store unit expansion Channel strategy International expansion Innovation cycle enhancement Mergers and acquisitions
Competitive Analysis	Competitive intelligence Benchmarking Competitive market assessment
Pricing and Promotions Strategy	Strategic pricing framework Private label pricing Yield management Promotions strategy
Marketing Strategy	Marketing ROI Marketing mix optimization Loyalty program development Non-traditional marketing Brand positioning
Digital Commerce	Digital strategy architecture Multi-channel strategy E-commerce optimization Trends and best practices
Operations and Cost Management	Operational best practices Sales and operations planning Strategic sourcing and supply chain Overhead reduction Labor management Real estate strategy Shrink reduction
Shareholder Value Management	Market signals Economic profit implementation Capital allocation