Innovation requires more than serendipity or a dedicated R&D team working to develop the next great breakthrough. L.E.K. firmly believes that high-impact ideas are cultivated by a process that involves key stakeholders and provides a framework for continual advances. Importantly, innovation is not a one-size-fits-all approach, and the model for a company that launches a new flagship product every few years is markedly different than a business built on rapid product introductions.
L.E.K. provides the methodologies and tools that senior executives can use to incorporate into their corporate culture, including:
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Service
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Offerings
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Concept Creation/
"Idea-ation"
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- Institute a process to evaluate new ideas against market demands and opportunities
- Establish early-stage gating process to identify, filter and prioritize viable opportunities — and allocate resources accordingly
- Map opportunities against overall strategic goals and positioning
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New Product Definition and Design
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- Conduct market research to determine unmet customer needs
- Develop and evaluate fact-based business plans to map concepts to market opportunities
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New Product Delivery and Production
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- Transition product blueprint into production while maintaining product integrity, quality and budgets
- Provide the experienced project management required to meet development deadlines
- Incorporate minor refinements to ensure that the concept meets business case and customer requirements
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Product Improvement
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- Establish benchmarks to guide product enhancement strategies
- Implement a product evaluation methodology to quickly filter ideas that meet new product investment criteria
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New Product Implementation
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- Monitor pre-launch quality control
- Minimize go-to-market risks through rigorous testing and oversight
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Evaluation
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- Continue to incorporate customer feedback into future product plans
- Assess and measure each phase of the innovation life cycle to gauge the true success of an introduction
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Please contact us at strategy@lek.com for additional information.