Over the last 18 months, the issue of carbon emissions has come to the forefront of the public’s consciousness. Many climate awareness campaigns have been launched, including high profile events such as ‘Live Earth’.
L.E.K. Consulting believes that carbon management will become an increasingly significant factor in business performance as the financial value, or monetisation, of carbon is better understood. We have developed an approach to carbon management strategy that enables companies to identify and prioritise initiatives in line with wider business objectives and calculate their commercial implications. This approach encompasses a high level evaluation of product portfolios, the identification of practical carbon saving opportunities and a detailed study of the carbon embedded in individual products. As the carbon debate continues, we are experiencing progressively more interest from our corporate clients in this area.
In July 2007, L.E.K. Consulting commissioned research to explore the attitudes of UK consumers towards the issue of carbon footprints and to examine who they believe should be responsible for tackling the issue of reduction. The research also looked at what information consumers would value when making purchasing decisions and their propensity to increase personal expenditure to reduce their carbon footprint. A representative sample of 2,039 UK consumers was interviewed online by YouGov, a consumer pollster, on behalf of L.E.K. Consulting.
This report details some of the key findings. Click here to download the full report.
In the News
